Finca Villaure was named after Aurelio Villatoro, a renowned coffee farmer from Huehuetenango, Guatemala. The Villatoro family has produced coffee in the region for generations. Aurelio got into coffee farming through his father - now his sons, Rodin and Denis, carry the family craft into the next generation. The Villatoros are constantly evolving their techniques to offer a variety of award-winning coffees.