In the late 1980s, shortly after getting married, Celso Marcelino moved to the city of Natércia and set up a butcher shop. He then started investing in pig farming and bought a piece of land. It was with the money from the butcher shop that Celso started investing in coffee. He acquired his first crop in 1994 and soon after, with the sale of the first crops, Celso started investing in new land. Gradually, Celso got to know more about coffee processing and began producing specialty coffees.