World Latte Art Champion Um Paul with ACR

July 5, 2019

World Latte Art Champion Um Paul participated in several Afficionado events while on a recent month-long tour of the USA hosted by Idea Coffee NYC. He was in demand to share the barista talents that have earned him several world titles: 2016 WLAC World Latte Art Champ; 2017 Coffee Fest In Tokyo World Champ; 2018 Milano Latte Art Challenge World Champ; and 2018 World Latte Art Battle Champ.

Afficionado brought Um Paul to Facebook’s New York City headquarters to give their baristas a master class in latte art. We brewed several of our specialty roasts for Facebook’s crew then let Um Paul work his magic with some classic and more improvised pour-overs, including a tribute to Mark Zuckerberg himself. He also serenaded us on his guitar.

The Afficionado Team was stoked when Um Paul visited our test kitchen for a private demo of some of his signature pours. Best-known for his indian, angel, tinkerbell, and swan designs, Um Paul is also a master of barista improv and treated us to some on-the-spot creations like our logo and team portraits.

Fresh off winning a precious 2nd place at the 2019 @coffeefestshow World Latte Art Championship in Indianapolis, Indiana, Um Paul and his friends from Idea Coffee NYC were excited about touring our headquarters and learning more about our classic roaster: an original 1955 Gothot.

The 1955 Gothot captivated Um Paul and the Idea NYC team who received a demo from Chef Peter Turso who roasts each Afficionado batch by hand. We roast our coffee the old-fashioned way; No fancy computerized auto-pilot coffee machines. Idea NYC features Afficionado Coffee exclusively, and they were eager for one of their top talents to get a behind-the-scenes look at our roasting process.

Adam Bossie, Afficionado Co-Founder and CEO, briefed our guests on our incoming shipments from El Salvador, Guatemala, and Brazil. He also reminded them of our long-term commitment to sustainable farming. We believe in educating our team and our partners from the ground-up, giving everyone a hands-on experience at each phase of production and distribution, including our partners.

“Idea Coffee shares the same vision as Afficionado Coffee Roasters,” –

Learn more about our partnership with Idea Coffee NYC on their website.

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